25 June 2017 The Irish Film & Television Network
Actors
TV
Crew
Digital
Distribution
Education / Training
Equipment
Festivals / Markets
Finance
Legal
Locations Ireland
Post Production
Production
Rep Bodies
JOBS FILMOGRAPHY NEWS WHO'S WHO DIARY GALLERY IFTA
     
TV
TV News
Irish Broadcasters
TV Production Co's
Who's Who in TV
TV Festivals & Markets
TV Highlights
Site Map
IFTN HOME

Irish Film and Television Network

 »

TV

 »

news



Sky & Virgin Media Announce Strategic Partnership allowing Advertisers to Target over 30M Viewers
16 Jun 2017 : Katie McNeice
The purpose of the deal is to enable businesses to benefit further from advanced TV advertising across both Virgin TV and Sky platforms, as advertisers will be able to target a potential audience with a scale of leading social networks.

Advertisers will use specific technology and customer data to build campaigns, with an environment which is brand-safe and in the preferred medium of television.

The partnership covers both targeted linear and video on demand TV advertising, with Virgin Media making use of technology developed by parent company, Liberty Global, as well as Sky’s Sky AdSmart. The deal also ensures as targeted TV expands onto new platforms that there are consistent capabilities, currencies and targeting.

Virgin Media’s Pat Kiely and Sky Media’s Jamie West will be leading the development of the strategic partnership. Both parties intend that additional sales houses and channels will benefit from AdSmart technology over time.

Pat Kiely, Solutions Executive Lead, Virgin Media and MD, TV3:
“Quality programming deserves to be supported with quality advertising. In partnering with Sky we’re putting the UK and Ireland at the forefront of TV advertising innovation. We’re giving consumers advertising that is more relevant to them and giving brands a trusted destination to deliver intelligent, tailored TV campaigns to a targeted audience.”

Jamie West, Group Director of Advanced Advertising, Sky:
“TV remains the most effective and trusted advertising medium there is and continues to innovate at pace. Addressable TV is the high quality, brand safe and transparent medium that leading brands have already been adopting in their thousands. Today’s partnership takes that to the next level with the extension of AdSmart to millions more homes meaning more relevant ads for Virgin customers and a larger platform for advertisers.”




BREAKING NEWS
Wildcard Distribution to release 'The Farthest’ from July 28th
“It is just one story and there are so many stories to tell about this issue” - Writer/Director Tom Ryan on ‘Twice Shy’
‘Silent Grace’ to have TV Premiere on be3 Saturday at 21:00
Irish Film ‘Twice Shy’ leads the Cinema Releases this Weekend

FEATURES & INTERVIEWS
“It is just one story and there are so many stories to tell about this issue” - Writer/Director Tom Ryan on ‘Twice Shy’
Irish Duo Jedward to take part in MTV International series ‘Single AF’
Free Industry Newsletter
Subscribe to IFTN's industry newsletter - it's free and e-mailed directly to your inbox every week.
Click here to sign up.


RELATED NEWS
Sky & Virgin Media Announce Strategic Partnership allowing Advertisers to Target over 30M Viewers
16 Jun 2017 
Lisa Cannon to Host New Movie Show
25 May 2017 
‘Tomato Red’ from Oscar-nominated Juanita Wilson releases on DVD & Demand Friday, April 28th
24 Apr 2017 
TV3 Celebrates Opening of New HD Studio in Ballymount
12 Apr 2017 
EDITOR'S PICK
Wildcard Distribution to release 'The Farthest’ from July 28th
Skytango CEO Steven Flynn talks Drones
Jonathan Farrelly talks ‘Leap of Faith’
TV Licence Fee may be Abolished in UK & NI
MORE ON IFTN
Irish Production Companies
Listings for Irish film & television production companies
What's In Production?
The latest info on projects filming in Ireland
Latest Industry Jobs
Job listings for Irish film & television crew

CONNECT WITH IFTN
Find us on Facebook
Follow IFTN on Twitter
E-Newsletter Subscribe
Subscribe to RSS Feed




 
 the Website  Directory List  Festivals  Who's Who  Locations  Filmography  News  Crew  Actors
 

Contact Us | Advertise | Copyright | Terms & Conditions | Security & Privacy | RSS Feed | Twitter